© 2019 by Zhen Li. 

The goal of this project was to visually and verbally understand the identity and branding as it relates to a variety of businesses and their organizational structures. We got the chance to investigate what defines the personality of a film maker, identity and substance of his businesses through the creation and execution of brand and identity programs.

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Guy Ritchie is a great British film director who creates fast-paced heist movies mostly based on the urban background of London’s darkest and most fascinating backstreets. Photo style is motion-blurred and dotted; typefaces are modern and urban styled; colors are bloody and dark; and there are concrete textures all over to create an urban look for the visual system.

Objective
Approach
Guy Stuart Ritchie
Height
Occupation
Date of Birth
Education
Place of Birth
Typefaces
Deliverable

Marsh Stencil, Avenir Next, Rockwell, Tungsten

Posters, ads, business set, catalog, product, container, game, tickets, schedule, DVD set, soundtrack, website

Guy Stuart Ritchie is a British director whose films include ‘Lock, Stock and Two Smoking Barrels’ and ‘Sherlock Holmes.’ He was married to Madonna for eight years. Born on September 10, 1968, in Hertfordshire, England, director Guy Ritchie was lauded for his

debut feature film, the crime caper Lock, Stock and Two Smoking 

Barrels (1998). He stepped further into the spotlight by marrying

pop star Madonna; the marriage lasted from 2000 to 2008. Ritchie’s 

career hit a low point with Swept Away (2002), but he found success again when he directed Sherlock Holmes (2009) and its 2011 sequel, with a remake of The Man From U.N.C.L.E. (2015) to follow.

5’ 11” (1.8 m)

Film Director

September 10, 1968 (age 49)

Stanbridge Earls School

Hatfield, Hertfordshire, UK

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_A Guy Ritchie Film Festival \\\\
[THE HEARTBEAT OF THE LOWLIFES]