© 2019 by Zhen Li. 

[THE BYPASS OF THE MYTHS]

_A Bookstore for Cultural Exchange \\\\\\\\\\

This was an early project which brought my branding skills into crisp focus as I was provided the context necessary to bring a traditional business to the next level. By using my design skills to develop

a visual system that works throughout print, web and mobile medium, to meet the client's expectations.

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What are the stories behind the stars? How do different cultures interpret the galaxy and all its phenomena? Every culture has stories about the stars, a lot of which are very amusing. I hope a better understanding of these stories can help eliminate cultural barriers, thus leading to less misunderstandings in the world.

Objective
Approach
Typefaces
Deliverable

Gotham, Rockwell

Visual identity, posters, environments,
uniforms, apparel, app, games,
business set, vehicle painting, website,
book, presentational video

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