© 2019 by Zhen Li. 

[THE VIBRATION OF HEALTHINESS]

_Six Pax Organic Foods \\\\\\\\\\

The goal of this project was to visually and verbally understand the identity of a product as it relates to a variety of businesses and their organizational structures. We got the chance to investigate what defines the personality of a brand, identity and substance of the businesses through the creation and execution of brand and identity deliverables.

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Bringing healthy foods to the market is more than popular for an idea branding project. How to make it refreshing and intriguing is a problem. Especially for men's market. Relating the healthy image of a six pack to eating healthily came to mind. I created this clean and fresh system for branding and packaging collaterals to be able to easily develop.

Objective
Approach
Typefaces
Deliverable

Din, Din Condensed, Caslon, Bravo

Packaging

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